Boston’s top two public media leaders argue that building community is the way forward. They’re right.
At a moment when public broadcasters are staggering from the loss of $1.1 billion in federal funds over the next two years, Boston’s two leading public media executives say that rebuilding trust and community are the keys to survival.
“I think the best way to build trust is from the local community up,” said Susan Goldberg, president and chief executive of GBH, which operates television, radio, and digital platforms. She touted the radio station’s studio at the Boston Public Library as a way for people to come in “and watch us create the content in front of them,” saying: “I think it’s that kind of transparency that can help build back trust.”
Margaret Low, chief executive of WBUR Radio, agreed, observing that her station reaches beyond its airwaves and digital presence through events at its CitySpace venue and through such initiatives as the WBUR Festival.
“There’s something very powerful about bringing people together in a place to talk about some of the most pressing issues of the day,” she said. “And it’s different than the one-to-many that broadcasting is, or even a newsletter is. It’s actually people feeling like they’re part of something bigger than themselves, that they’re part of a community.”
Goldberg and Low spoke Wednesday at a webinar sponsored by the New England chapter of the Society of Professional Journalists. The theme of the evening was survival. Earlier this summer the Republican-controlled Congress, acting at the behest of President Trump, eliminated the budget for the Corporation for Public Broadcasting (CPB), a semi-independent agency that provided funding for PBS, NPR and local public television and radio stations.
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