Boston Globe invests in local news, politics and sport to boost subscriptions
CEO Linda Henry tells Press Gazette how Globe is responding to AI summaries challenge.
The Boston Globe CEO Linda Henry told Press Gazette how investment in local and specialist content is part of a strategy to get more potential subscribers in the “front door”.
Related Knowledge Center: State of the business model
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.
Related Knowledge Center: Local media
The hollowing out of the local news ecosystem has been well documented; in some communities, efforts are underway to reverse the growing news desert.