Bird has flown as Twitter's Musk says 'X' logo is here - RTE.ie

Bird has flown as Twitter's Musk says 'X' logo is here

A new logo for social media platform Twitter has been unveiled, which features a white X on a black background as a replacement for the familiar blue bird symbol.

Twitter boss Elon Musk tweeted the logo.

So too did Twitter Chief Executive Officer Linda Yaccarino, saying: "X is here! Let's do this."

Their Twitter handles were among the first to feature the X logo, replacing the platform's Twitter blue bird.

"#GoodbyeTwitter" was trending on the platform with reference to the old logo as several users criticised the new one.

Mr Musk said in a post yesterday that he wanted to change Twitter's logo and polled his millions of followers on whether they would favour changing the site's colour scheme from blue to black.

He posted a picture of a stylised X against a black outer space-themed background.

He also referred to the "interim X logo", and tweeted that "soon we shall bid adieu to the Twitter brand and, gradually, all the birds".

In response to a tweet asking what will tweets be called under "X", Musk replied "x's".

The original Twitter logo was designed in 2012 by a team of three.

"The logo was designed to be simple, balanced, and legible at very small sizes, almost like a lowercase 'e'," tweeted Martin Grasser, one of the designers.

Weeks before completing his Twitter acquisition last year, Mr Musk had said that buying the company would speed up his ambition to create an "everything app" called "X" by three to five years.

Mr Musk bought x.com back from PayPal in 2017, saying it had "sentimental value".

He had co-founded x.com as an online bank in 1999 which later transformed into PayPal.

While Twitter's official page on the platform has been renamed as "X", the domain x.com is not active.

"X is the future state of unlimited interactivity – centred in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities," Ms Yaccarino tweeted yesterday.

Ms Yaccarino, the former advertising chief at NBC Universal who started as Twitter CEO on 5 June, has taken over when the social media platform is trying to reverse a plunge in advertising revenue.

Since the takeover of Twitter, the company has faced tumultuous times with layoffs, a sharp drop in advertisers and the meteoric rise of Threads, Meta's response to Twitter