News commentary

Bigger challenges lie ahead for public media. Here’s how to prepare.

Current · Karen Everhart · last updated

For my public media colleagues processing what to do now that Congress has rescinded CPB’s funding for the next two years, here are my thoughts on how you can move forward.

Take some time to grieve and reflect, but not too much. The federal funding issue was an all-hands-on-deck situation. But now there’s an even bigger challenge — how to adapt to the changes in society and media. The world will not stop changing, and we’re already behind.

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The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

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