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Berlin Pioneers New Market for Urban Solar Power - Bloomberg

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Berlin Pioneers New Market for Urban Solar Power - Bloomberg

Berlin Pioneers New Market for Urban Solar Power

- Cheap new panels can be hung from a balcony like a towel
- Paving the way for apartment dwellers to harness the sun

Berlin-based condom producer Einhorn has promoted its mission to protect the environment with products like its vegan, fair-trade rubbers. Now, it’s taking that ambition out of the bedroom and onto the balcony.

In a fundraising video for the company’s solar panels — modules roughly the size of a beach blanket that can be draped like a towel over a railing — bare-chested co-founder Waldemar Zeiler touts the devices, and declares his goal to sell enough to replace a coal-fired power plant.

Related Knowledge Center: ENERGY BASICS: solar

State of Play

Declining costs and government encouragement have resulted in a rapid increase in solar energy production in the United States over the past 10 years, although solar’s share remains small: 1.6 percent of all electricity generation in 2018. That rapid growth is projected to continue.

More informationabout ENERGY BASICS: solar