Ben Smith Isn’t Afraid of the Future
A look into a career that’s been a reliable indicator of the state of journalism.
It has been called “the last good day on the internet”: on February 26, 2015, Americans flocked online to watch fugitive llamas in Arizona evade their captors on a live broadcast, shortly before an ambiguously colored dress—blue and black to some, white and gold to others—was uploaded online. At BuzzFeed, which sent the dress to unprecedented levels of global virality, Ben Smith watched it all unfold. He realized in that moment just how popular divisive content could be. In hindsight, it was a grim foreshadowing: social media created the perfect conditions for an exceedingly polarizing presidential candidate to thrive.
In this episode of Journalism 2050, Smith, the cofounder and editor in chief of Semafor, joins Emily Bell and Heather Chaplin to reflect on the thrill of being a journalist in the early years of social media, the internet’s evolution since then, and how AI has become the latest vehicle for techno-evangelism. Even as politics and the tech industry tack right, he insists upon his “core conviction” that good journalism will always find a way to survive.
Related Knowledge Center: State of the business model
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.