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BBC Studios aims to build a lifestyle brand for all ages around its hit cartoon character Bluey, which drove a record $3.6B in global BBC retail sales in 2024 (Michael Savage/The Guardian)

Mediagazer · last updated

Michael Savage / The Guardian:
BBC Studios aims to build a lifestyle brand for all ages around its hit cartoon character Bluey, which drove a record $3.6B in global BBC retail sales in 2024  —  Corporation aims to build ‘lifestyle brand’ for all ages around smash-hit cartoon character  —  Each episode may only last seven minutes …