Bari Weiss Lays Out New Vision for CBS News
The editor says ‘we’re toast’ if the network’s strategy remains focused squarely on broadcast TV
CBS News Editor in Chief Bari Weiss said the network is “not producing a product that enough people want” and called for a radical shift in how it delivers the news.
Weiss laid out her vision for the network at an all-hands meeting Tuesday, saying that winning back audiences’ trust in the media is key for the future of CBS News.
Weiss urged staff to pursue more exclusive pieces. She acknowledged pressures being felt across the news industry, with a fragmented audience that wants fast takes, deep dives and access to stories in many formats. She discussed a transformation of the news organization’s website and making more use of social-media platforms, such as YouTube, and said CBS News needs to give priority to getting stories done quickly over focusing on which show they will air on.
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