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Barb: 54% of all YouTube viewing in the UK is on a TV set across all demographics, making the streaming platform a "significant part of the UK's AV ecosystem" (K.J. Yossman/Variety)

Mediagazer · last updated

K.J. Yossman / Variety:
Barb: 54% of all YouTube viewing in the UK is on a TV set across all demographics, making the streaming platform a “significant part of the UK’s AV ecosystem”  —  According to the report, published today, while almost half of YouTube viewing is on smartphones, tablets and laptops, 54% is on a TV set across all demographics.

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