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Baltimore Banner Tops $13M in Revenue, Notches 55,000 Subscribers

Adweek · Mark Stenberg · last updated

Nonprofit newsroom The Baltimore Banner will bring in more than $13 million in revenue in 2024, a year-over-year increase of 37% for the startup publisher. 

Related Knowledge Center: State of the business model

State of Play

The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

Artificial intelligence


More informationabout State of the business model

Related Knowledge Center: Local media

State of Play

The hollowing out of the local news ecosystem has been well documented; in some communities, efforts are underway to reverse the growing news desert.


More informationabout Local media