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Bad Bunny is headlining the Super Bowl halftime show. The reaction says as much as the pick.

Poynter · Tom Jones · last updated

Latin superstar and multi-Grammy winner Bad Bunny has been selected to headline the Super Bowl halftime show in February.

And the political overtones in a country currently divided and obsessed by politics cannot be ignored.

Some argue that by selecting the Puerto Rican-born Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, the NFL is sending a strong message about its support for diversity. And, it should be noted, Bad Bunny has been an outspoken critic of the Trump administration’s immigration policies, and he endorsed Kamala Harris for president in 2024.

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