Axel Springer presents its new corporate strategy
For the first time since repositioning as a private, transatlantic media company, Axel Springer brought over 100 executives together for a strategy meeting in Berlin. The meeting focused on the three strategic pillars of Axel Springer’s future: AI-based journalism, expanding media marketing platforms and developing new growth areas. CEO Mathias Döpfner announced the goal of doubling the company’s value within five years.
By convening its international executives and establishing the mission of becoming the leading provider of AI-empowered media in the free world, Axel Springer underscores its ambition to shape the future of media.
Related Knowledge Center: State of the business model
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.
Related Knowledge Center: Artificial intelligence
On top of a failing business model, newsrooms must navigate the powerful — and not fully reliable — new capabilities of artificial intelligence and the deployment of large language models.
State of the business model | Copyright and intellectual property