The Atlantic Festival, being held in NYC, is expected to attract nearly 2,000 in-person attendees; events now comprise 25% of The Atlantic's commercial revenue (Mark Stenberg/Adweek)
Mark Stenberg / Adweek:
The Atlantic Festival, being held in NYC, is expected to attract nearly 2,000 in-person attendees; events now comprise 25% of The Atlantic’s commercial revenue — The Atlantic is doubling down on live journalism. — This week marks the first time the publisher has held its flagship event, The Atlantic Festival, in New York.