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The Athletic is investing in live blogs and video to combat AI scraping; Similarweb says The Athletic had 16.9M unique visitors in January 2026, up 59% YoY (Sara Guaglione/Digiday)

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Sara Guaglione / Digiday:
The Athletic is investing in live blogs and video to combat AI scraping; Similarweb says The Athletic had 16.9M unique visitors in January 2026, up 59% YoY  —  As the Super Bowl and the Winter Olympics collide this week, The New York Times-owned publication The Athletic is playing up coverage …

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