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Asteri Beauty Enters Skincare With Desert-Climate Formulas

Global Cosmetics News · last updated

THE WHAT? Saudi brand Asteri Beauty has expanded beyond makeup with the launch of a three-product skincare line.

THE DETAILS The debut range — a hydrating serum, barrier cream, and overnight mask — is positioned as “desert-proof,” formulated for extreme heat, humidity, wind, and air-conditioning. Founder Sara Al-Rashed said the line aligns with the brand’s approach of linking skincare and makeup. Products are vegan, cruelty-free, manufactured in Europe and Korea, and formulated without mineral oils, talc, parabens, sulfates, or microplastics.

THE WHY? The expansion underscores rising demand for climate-adapted beauty and marks the brand’s move into a competitive regional skincare segment.

Source: arabnews 

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