Analysis of profiles using 2025 Google ad auction data: an average US user generates $1,600 in annual ad value; the top 10% users generate 43% of all ad value (Edward Komenda/The Proton Blog)
Edward Komenda / The Proton Blog:
Analysis of profiles using 2025 Google ad auction data: an average US user generates $1,600 in annual ad value; the top 10% users generate 43% of all ad value — Proton analyzed over 54,000 demographic profiles using 2025 ad auction data to estimate what advertisers pay to reach different types of Americans.