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Analysis: in 2025, total UK ad spend grew 6.4% YoY to £46.7B; of that, £31B went to Google, Meta, and Amazon, and £1.6B went to magazines and news, down 5.1% (Dominic Ponsford/Press Gazette)

Mediagazer · last updated

Dominic Ponsford / Press Gazette:
Analysis: in 2025, total UK ad spend grew 6.4% YoY to £46.7B; of that, £31B went to Google, Meta, and Amazon, and £1.6B went to magazines and news, down 5.1%  —  Three US tech giants accounted for two thirds of every pound spent on advertising in the UK last year.

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