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Americans want honesty, intelligence and authenticity from their news providers

Poynter · Angela Fu · last updated

The vast majority of Americans want honesty, intelligence and authenticity from their news providers, a Pew Research Center study released Wednesday found.

The study, based on a poll of more than 9,300 U.S. adults in April, found that more than 80% of respondents said it was “important” that the people they get their news from display those three traits in their work. More than 90% also said it was at least “somewhat important” that their news providers have a deep knowledge of the topics they cover. Employment by a news organization or a university degree in journalism was less important.

Though Pew defined authenticity in news providers as “being their true selves,” people who participated in focus groups for the study were less unified in their opinions of what it meant for a journalist or news provider to be authentic.

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