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Americans’ Social Media Use 2025

Pew Research Center · Sara Atske · last updated

Growing shares of U.S. adults say they are using Instagram, TikTok, WhatsApp and Reddit, but YouTube still rises to the top

YouTube and Facebook remain the most widely used online platforms. The vast majority of U.S. adults (84%) say they ever use YouTube. Most Americans (71%) also report using Facebook. These findings are according to a Pew Research Center survey of 5,022 U.S. adults conducted Feb. 5-June 18, 2025.

Half of adults say they use Instagram, making it the only other platform in our survey used by at least 50% of Americans.

Smaller shares use the other sites and apps we asked about, such as TikTok (37%) and WhatsApp (32%). Somewhat fewer say the same of Reddit, Snapchat and X (formerly Twitter).

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