The American Beef Industry Understood Its Climate Impact Decades Ago

Inside Climate News · By Georgina Gustin · last updated March 14, 2025 – 1:02 AM

New research finds the industry’s campaigns to confuse the public about beef’s climate impact go back longer than previously recognized.

By Georgina Gustin

The American beef industry knew that raising cattle was a significant source of planet-warming emissions as early as 1989, but scrambled to discredit public efforts to lower beef consumption in the following years, according to new research.

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