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Amazon's Twitch begins testing livestream shopping ads allowing users to buy products "in real time", starting with e.l.f. Cosmetics (Peter Adams/Marketing Dive)

Mediagazer · last updated

Peter Adams / Marketing Dive:
Amazon’s Twitch begins testing livestream shopping ads allowing users to buy products “in real time”, starting with e.l.f. Cosmetics  —  A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform.