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Amazon Web Services announces AWS RTB Fabric, a real-time bidding service for ad buyers and sellers, aiming to cut integration hours between ad tech partners (Seb Joseph/Digiday)

Mediagazer · last updated

Seb Joseph / Digiday:
Amazon Web Services announces AWS RTB Fabric, a real-time bidding service for ad buyers and sellers, aiming to cut integration hours between ad tech partners  —  The ad dollars are nice but the real prize for Amazon is the infrastructure itself — the rails on which the entire system runs.

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