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Amazon MX Player rolls out Fatafat, a free, ad-supported, mobile-first platform offering serialized vertical videos, in India, as micro dramas gain momentum (Jesse Whittock/Deadline)

Mediagazer · last updated

Jesse Whittock / Deadline:
Amazon MX Player rolls out Fatafat, a free, ad-supported, mobile-first platform offering serialized vertical videos, in India, as micro dramas gain momentum  —  Video  —  Amazon MX Player has launched a microdrama service, as a new report predicts huge growth for vertical video in India.