Amazon MX Player rolls out Fatafat, a free, ad-supported, mobile-first platform offering serialized vertical videos, in India, as micro dramas gain momentum (Jesse Whittock/Deadline)
Jesse Whittock / Deadline:
Amazon MX Player rolls out Fatafat, a free, ad-supported, mobile-first platform offering serialized vertical videos, in India, as micro dramas gain momentum — Video — Amazon MX Player has launched a microdrama service, as a new report predicts huge growth for vertical video in India.