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Amazon Launches Alexa Agentic Ad Feature

MediaPost.com: MediaDailyNews · last updated

Amazon has launched a program called Alexa+ Agentic Ads that it says will allow customers to make purchases without leaving the ad, Ad Exchanger reports from Cannes. The ads have a visual feature that appears on Amazon Echo Show device screens. This comes as there is a lack of enthusiasm over the increased ad load on Amazon devices. Amazon Echo Shows started displaying more ads in 2024. 

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