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Amazon and The New York Times’ AI deal signals a new wave of publisher partnerships

Digiday · Sara Guaglione · last updated

It finally happened: The New York Times signed an AI licensing deal. Not with Perplexity, or Google — and definitely not with OpenAI or Microsoft — but with Amazon.

The agreement will allow Amazon products, like Alexa speakers, to use summaries and short excerpts from NYT stories and recipes, as well as to incorporate this content in the training of its proprietary AI models.

It’s a sign of the times: even The New York Times, long known for its staunch defense against illegal content scraping and its high-profile legal battle with OpenAI, has signaled that it’s open to an AI licensing deal — if the terms are right.

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