‘Alan’s Universe’ Shows What It Might Look Like to Win at YouTube
As Gen Alpha’s attention drifts from TV and movies, video creators like Alan Chikin Chow are eager to fill the void.
To understand why Alan Chikin Chow is one of the most successful creators on YouTube, watch the first 18 seconds of “My Boyfriend Is a Werewolf?!”
The video, part of his series “Alan’s Universe,” opens with paper airplanes zipping around a classroom whose pastel colors and clean-cut teenagers radiate “Saved by the Bell” aesthetics. The werewolf, played by Chow, shows up two seconds in and sinks his teeth into a hapless jock’s neck as his terrified classmates tumble out of their desks. A young woman screams, and we realize it is a dream sequence. The episode, published in late June, has been viewed more than 23 million times.
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