AI Will Change Everything About Local TV News
AI Will Change Everything About Local TV News - NewsLab
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Local television has three immediate problems that must be solved if our industry is to have a future: a people problem, a product problem and a profit problem.
Looking at these issues together, we find a common root. Television news has become stagnant. Our days of true innovation are long past. Instead, we have understaffed newsrooms struggling to produce enough product to fill the myriad newscasts that are now the hallmark of local television. Sadly, most of that product has become standardized and predictable.
Perhaps the greatest tragedy is that new app-based ways to attract a younger, fresher audience are not being developed because there are not enough people with time to think, create or experiment, nor are there enough for execution.
Instead of accepting television as a declining medium, it’s time for our industry to start visualizing future success, a success that will be driven in part by deployment of artificial intelligence.
As Nvidia’s Jensen Huang often points out, standard computer chips can do a thousand tasks, one after the other. AI chips can do 1,000 things all at the same time. Thanks to Nvidia and other chip leaders, artificial intelligence has become so advanced so quickly that current technology, such as Nvidia’s new Blackwell B200, is capable of creating the newsroom of the future today. The only thing missing is the AI solution tailored to our industry.
Once the full capabilities of self-learning artificial intelligence are deployed, AI will become a game changer for television news, not simply as the mass replacer of
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