AI turns creative into a repeatable system
At the MMA’s recent CMO summit, the conversation kept circling back to one thing: AI is accelerating the push to operationalize creative.
“It was the subject matter of everything discussed on stage over the course of the event’s two days,” said Travis Lusk, group director of AI Solutions of media management business Ebiquity, referencing the event at the end of July.
But it doesn’t stop there.
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