News
As AI kills search traffic, Google launches Offerwall to boost publisher revenue
Offerwall lets publishers give their sites’ readers a variety of ways to access their content, including through options like micro payments, taking surveys, watching ads, and more.
Related Knowledge Center: State of the business model
State of Play
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.