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With AI, Dead Celebrities Are Working Again—And Making Millions

Bloomberg · Mia Dawkins · last updated
Can you think of a better way to get into the spirit of Halloween than listening to The Legend of Sleepy Hollow read by the ghost of James Dean? The actor’s career may have ended tragically in 1955, but his estate is keeping his paycheck alive through artificial intelligence.

Related Knowledge Center: Artificial intelligence

State of Play

On top of a failing business model, newsrooms must navigate the powerful — and not fully reliable — new capabilities of artificial intelligence and the deployment of large language models.

State of the business model | Copyright and intellectual property


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