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AI is contributing to Meta’s growth – just not the kind anyone cares about

The Register · last updated

Good old machine learning, not LLMs, are what’s really paying for Zuck’s genAI splurge

Believe it or not, Meta’s AI investments made a meaningful difference to its advertising business in Q2 — it’s just that those models aren’t the kind that’s got everyone, including the Social Network, plowing tens of billions of dollars a year into datacenters.…

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