AI is changing the relationship between journalist and audience. There is much at stake.
There is no point pretending that change is not happening, or that it can be avoided. But these are the risks we must address
The idea of serving the public has been baked into the bones of journalism ever since the profession was created.
Whether it was quality information to inform the citizenry, or sensationalism and gossip, newsrooms and editors have had the desires and needs of their audiences, noble and ignoble, front of mind.
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On top of a failing business model, newsrooms must navigate the powerful — and not fully reliable — new capabilities of artificial intelligence and the deployment of large language models.
State of the business model | Copyright and intellectual property
Related Knowledge Center: Inside the newsroom
As newsrooms struggle with rickety business models and precarious finances — as well as new technologies — they are deploying an array of editorial responses.
The Times and its critics | Washington Post mortem