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AI Bots Are Now a Signifigant Source of Web Traffic

Wired · Will Knight · last updated

New data shows AI bots pushing deeper into the web, prompting publishers to roll out more aggressive defenses.

The viral virtual assistant OpenClaw—formerly known as Moltbot, and before that Clawdbot—is a symbol of a broader revolution underway that could fundamentally alter how the internet functions. Instead of a place primarily inhabited by humans, the web may very soon be dominated by autonomous AI bots.

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On top of a failing business model, newsrooms must navigate the powerful — and not fully reliable — new capabilities of artificial intelligence and the deployment of large language models.

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