AI answer engines bypass local news outlets going straight to official sources
Research has shown that popular AI chatbots such as ChatGPT and Google Gemini often ignore local publishers, even on queries about local issues such as council decisions and crime.
The research by AI search visibility specialists Searchable found that ChatGPT cites national newspapers (18.8%) almost as much as local ones (21.2%), even on a local query.
ChatGPT also tends to prioritise online updates direct from local councils, as opposed to reporting on them – going to council or government sources for 81.3% of questions, and local news sources for just 0.9%.