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After doing away with programmatic ads, the time people spend on The American Prospect is up ~2X and a recent membership drive added ~500 new recurring donors (Lucy Schiller/Columbia Journalism Review)

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Lucy Schiller / Columbia Journalism Review:
After doing away with programmatic ads, the time people spend on The American Prospect is up ~2X and a recent membership drive added ~500 new recurring donors  —  An ad appeared on the website of the American Prospect, featuring two cartoon people staring deeply into each other’s eyes.

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