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Advertising Firms Omnicom and Interpublic Nearing Merger That Would Reshape Industry

The Wall Street Journal · last updated

Omnicom Group  is in advanced talks to acquire Interpublic Group, a deal that would create the world’s largest advertising company, according to people familiar with the matter.

 

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Related Knowledge Center: State of the business model

State of Play

The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

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