Advertisers Retreat From Social Media Policing

For several years, a favorite tactic of progressives agitating against social media and conservative news outlets has been pressuring marketers to pull their ads. Advertisers have frequently gone along with those campaigns, fearful of the negative publicity associated with their ads appearing on controversial sites.

That’s starting to change.

Marketers have begun to distance themselves from industrywide efforts to guard against worrisome content. Some are even reducing spending on brand safety technology, which is designed to prevent ads from appearing on websites or next to content undesirable to brands.