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Advertisers Keep Avoiding News Sites, and Publishers Have Had Enough of It

The Wall Street Journal · last updated

The Washington Post’s crossword puzzle was recently deemed too offensive for advertisers. So was an article about thunderstorms. And a ranking of boxed brownie mixes.

Related Knowledge Center: State of the business model

State of Play

The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

Artificial intelligence


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