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Advertisers To IAB: Ad Growth Decelerating This Year

www.mediapost.com · Laurie Sullivan · last updated
The adoption of generative AI throughout the advertising industry has grown in the past six months, but Internet Advertising Bureau data released today suggests GAI in media planning has surged, with eight in 10 buyers saying they already use — at 36% and 42%, respectively — the technology for med
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The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

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