Advaya Capital acquires Comscore Movies, which collects box office data, for $70M in cash; it will be renamed Rentrak, and Chris Aronson will join the board (Pamela McClintock/The Hollywood Reporter)
Pamela McClintock / The Hollywood Reporter:
Advaya Capital acquires Comscore Movies, which collects box office data, for $70M in cash; it will be renamed Rentrak, and Chris Aronson will join the board — Longtime Hollywood studio distribution chief Chris Aronson has been part of the team working behind the scenes to make the deal happen.