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AdImpact expects total US midterm ad spending to hit $11.6B, with $5.6B going to broadcast TV, surpassing the $5.3B on broadcast in the 2024 presidential cycle (Katie Robertson/New York Times)

Mediagazer · last updated

Katie Robertson / New York Times:
AdImpact expects total US midterm ad spending to hit $11.6B, with $5.6B going to broadcast TV, surpassing the $5.3B on broadcast in the 2024 presidential cycle  —  Even though marketers have increasingly shifted their dollars to other media, local stations are reaping a bonanza during these midterm elections.

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