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Ad tech Firm Viant Buys Streaming Data Firm Iris For AI Model

The Information · Catherine Perloff · last updated

Advertising technology company Viant acquired Iris, a firm that sells data about streaming services to both advertisers and publishers, Viant said on Tuesday. The deal is partly an effort by Viant to use artificial intelligence to automate ad buying.

Viant sells technology that helps advertisers …

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