Ad tech company Viant partners with Ad Fontes Media to help advertisers target connected-TV news inventory based on scoring of political bias and reliability (Mark Stenberg/Adweek)
Mark Stenberg / Adweek:
Ad tech company Viant partners with Ad Fontes Media to help advertisers target connected-TV news inventory based on scoring of political bias and reliability — The integration scores news programs on reliability and bias, giving buyers a more granular way to activate against inventory