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Ad tech company Viant partners with Ad Fontes Media to help advertisers target connected-TV news inventory based on scoring of political bias and reliability (Mark Stenberg/Adweek)

Mediagazer · last updated

Mark Stenberg / Adweek:
Ad tech company Viant partners with Ad Fontes Media to help advertisers target connected-TV news inventory based on scoring of political bias and reliability  —  The integration scores news programs on reliability and bias, giving buyers a more granular way to activate against inventory