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Ad Tech Briefing: Private equity’s ad tech playbook returns

Digiday · Ronan Shields · last updated

Ad tech is entering another period of change. Private equity’s reported bid for Criteo points to renewed interest in undervalued ad tech assets, while the IAB is proposing a new framework for classifying video advertising.

Considered in tandem, the developments reflect an industry redefining both how companies are valued and how digital media is categorized.

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