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Ad-Shield: 976M people globally use ad blockers that block on-site analytics, whitelisted ads, registration walls, and more, up from 590M in 2019 (Charlotte Tobitt/Press Gazette)

Mediagazer · last updated

Charlotte Tobitt / Press Gazette:
Ad-Shield: 976M people globally use ad blockers that block on-site analytics, whitelisted ads, registration walls, and more, up from 590M in 2019  —  Web traffic that cannot be measured, and therefore monetised, by publishers has grown by 49% in the past three years, according to a new report.

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