Accor’s ‘Achieving Net Zero Together’ initiative recognised as World’s  Leading  Climate  Action  Initiative at the 2025 World Sustainable Travel & Hospitality Awards (WSTHA); a major sustainability milestone for the hospitality sector

Published on November 9, 2025

Accor’s ‘Achieving Net Zero Together’ initiative has been recognized as the World’s Leading Climate Action Initiative at the 2025 World Sustainable Travel & Hospitality Awards (WSTHA), marking a significant milestone in the hospitality sector’s journey towards sustainability. This prestigious recognition highlights Accor’s commitment to reducing its carbon footprint across its extensive supply chain, focusing on three critical pillars: measuring supplier carbon maturity, reducing supply chain emissions, and promoting low-carbon suppliers. As global awareness of the environmental impact of tourism continues to rise, Accor’s initiative sets a powerful example for the industry, underscoring the growing importance of sustainable practices not only in the hospitality sector but also across the broader travel ecosystem. This achievement comes at a time when both the airline and hospitality industries are accelerating efforts to meet the demands of environmentally-conscious travelers, offering a promising future for sustainable tourism.

Accor Achieving Net Zero Together is Recognized as World’s Leading Climate Action Initiative at the 2025 World Sustainable Travel & Hospitality Awards (WSTHA)

Accor Achieving Net Zero Together recognizes the awards 2025 World Sustainable Travel & Hospitality Awards (WSTHA) as the World’s Leading Climate Action Initiative for the first time. The company netted the hospitality giant award for offering “outstanding innovative sustainability solutions geared at attaining emission balance for a hospitality supply chain”. Accor’s offering balance hospitality supply chain emissions solutions is one of the many innovative solutions the company has sustainably adapted in their hospitality units. The company netted the award for offering “outstanding innovative sustainability solutions geared at attaining emission balance for a hospitality supply chain”.

Sustainability has become a media catchphrase within the hospitality sector after Accor Achieving Net Zero Together awards, yet the growing global awareness of building sustainably has made Accor trailblazing sustainability solutions within the hospitality sector widely known. The award highlights the importance of the need and increasing use of hospitality services for carbon neutral travel, inclusive of airplane, hotel and tour services. To travel sustainably as a tourist, you should understand the relationship carbon neutral services and transportation used and the hospitality services used, especially within the airline and tourist industries.

Accor’s ‘Achieving Net Zero Together’ Campaign – A Game Changer for Sustainability in the Hospitality Industry?

Accor’s ‘Achieving Net Zero Together’ Campaign is impressive among the competition. It reached out to suppliers in the decarbonization tier. This initiative launched in 2024 is responding to the hospitality industry’s carbon emissions with a tri-fold initiative. This is focused on decarbonization carbon maturity supply chain emission reduction and finally decarbonization supply chain emission reduction and promotion of low carbon suppliers and offers.

In 2025 Accor managed to onboard over 1,000 suppliers 77% of the groups total procurement in volume. This offers a good indicator of the hospitality industry’s decarbonization emission potential to the positive global net zero. Eco-conscious travelers are experiencing the return of fully ‘green’ energy in decarbonization hotels, zero waste food, and ecologically sustainable food sourced in the vicinity of accor hotels.

Visitors concerned about the environment expect that sustainability will be considered a standard part of the hospitality experience. It does not have to be an added-on option. For instance, the Accor group of companies provides luxurious accommodations and “eco- friendly ” boutique hotels and “eco- friendly” boutique properties. Accor provides proof that tourism and its adjuncts do not have to be at odds. As tourists book more eco-friendly alternatives, Accor points the way to the rest of the industry.

Accor’s Net Zero Commitment: Setting New Standards for the Airline Industry

Accor hospitality has been a leader in the industry in implementing “decarbonization” strategies. For several reasons, the airline hospitality industry has been and continues to be the “lowest” to adopt sustainable practices. This position is changing with the Accor Group. Airlines have been slow to adopt strategies to sustain their hospitality practices, just as hotels have. The airlines simply focus on “carbon offsets” as a way to bridge the gap.

More and more travelers are presented “eco-friendly” travel packages that include sustainable flights. Emirates, Qatar, and Singapore airlines have committed to completing “carbon neutral flights” and are using greener fuel and plane technologies.

How can airlines follow Accor’s example regarding sustainable procurement? Bringing all components of their business into line with sustainable practices can make a difference. Waste reduction on flights, local sourcing of inflight meal components, and emission offsetting are all sustainable practices that can lessen the airline industry’s environmental footprint.

Travel Trends: Airlines and Hotels Work Together to Offer Sustainable Travel Options

As travelers look for sustainable travel options, cooperation between hotels and airlines is bound to increase. Hotels are responding with greener practices, like sustainable operations, eco-friendly amenities, and energy-efficient rooms, while airlines are delivering more sustainable flights with better fuel efficiency. Both British Airways and Air France have set sustainability targets and are showcasing flights that meet Accor’s initiatives, demonstrating a commitment to greener tourism.

Sustainable tourism is on the rise, and with over 25 million tourists visiting France in 2025, it is being noticed. The demand for sustainable travel is increasing, and the airlines responded by offering more direct flights to popular green destinations, while eco-friendly hotels are launching green initiatives and certification programs.

Qatar Airways has started providing more eco-friendly flights to Doha, which has fancy hotels being built to green building certification. Eco-tourists can also book these green hotels for seamless eco-friendly trips.

Sustainable Tourism for Travelers

Since tourism is growing everywhere, we must also consider the negative impacts our travels have on the environment. Accor attaining this recognition at the 2025 WSTHA is a sign that the hospitality and airline industry can work together to reduce carbon gas emissions, and more importantly, for the travelers, it means more sustainable options to choose from while planning a trip.

As for eco travelers, a few important travel tips include:

• Pick eco-friendly airports or airlines: More airlines are providing eco-friendly flights. Look out for airlines that are part of CORSIA like Lufthansa, Singapore, and Air New Zealand.
• Book Eco-Friendly Hotels. Accor is an example of a hotel chain that offers eco-friendly options. Practicing sustainable tourism means providing green-certified hotels that give energy-efficient accommodations, waste reduction, and renewable energy.
• Offset Your Carbon Emissions. Each traveler must offset flying carbon emissions, especially long-haul ones. Contributing to projects that counter balance the impact of your trip is a common offering to most airlines.
• Pack Light. Carbon footprints can easily be reduced by packing light. Important to note is that airlines use less fuel and therefore, less emissions, when a plane is lighter.
• Travel Off-Peak. Off-peak travel seasons reduce the environmental impact on heavily visited areas and reduce congestion at the destination.

The Importance of Sustainable Tourism

Tourism, especially in places like France, Italy, Spain, and Thailand, needs to be managed with a long-term perspective, especially in protecting the cultural and natural heritage of the planets and these areas. With the increasing trend of more sustainable tourism, tourists also need to be more responsible in their tourism choices as they impact the heritage sites and the local people.

Contributing to the planet’s conservation as a tourist is easy. First choose an eco-friendly airline, then a green certified hotel and finally a sustainable tourist spot. The climate crisis is global and pretends to be flexible, and thus, all of us in the tourism industry, including tourists, should all play our part.

Sustainable Travel Initiatives by Airlines and Hotels

Some airlines and hotels are taking the initiative to incorporate more sustainable practices. In the hotel industry, this is being spearheaded by Accor’s sustainable tourism initiative. In the airline sector, Air Canada, Delta Airlines, and United Airlines are implementing fuel-efficient aircraft, cutting down waste on flights and adopting ** eco-friendly practices** that reduce the use of plastic on flights and offer locally sourced meals to passengers.

Marriott, Hyatt, and Hilton are following closely behind Accor and starting sustainability practices, such as zero-emission buildings, plastic-free hotels, and energy-efficient lighting. Guests booking with these brands know their stay won’t hurt the environment as much.

How Airlines and Hotels Are Responding to Changing Traveler Demands

To adjust to the demand for more sustainable travel options, the hospitality and airline industries have to change. In the case of airlines, this includes more direct flights to “green” destinations, use of sustainable aviation fuel (SAF), and better on-board waste management. In the case of hotels, this means building or renovating to reach LEED (Leadership in Energy and Environmental Design) standards, using renewable energy, and offering more sustainable options like low-flow showerheads and organic toiletries.

Both industries have also started working towards working carbon neutral. This is the first time airlines and hotels are collaborating together to reduce their carbon footprint and it will mark the beginning of a seamless sustainable travel experience.

Accor’s ‘Achieving Net Zero Together’ initiative has been recognized as the World’s Leading Climate Action Initiative at the 2025 World Sustainable Travel & Hospitality Awards (WSTHA). This prestigious award highlights the company’s commitment to sustainability, setting a new standard for the hospitality industry’s environmental efforts.

A Sustainable Future for Travel

Accor’s Achieving Net Zero Together initiative being recognized at the 2025 WSTHA is a critical moment for the airline and hospitality industries, proving that sustainability can and must be a pillar of the travel experience. Sustainable airlines and green, carbon-neutral, and waste-reducing hotels allow travelers to make environmentally responsible choices when flying and lodging.

If you intend your next getaway to be eco-conscious, expect sustainable tourism. Travelers can enjoy eco-luxury, eco-comfort, and eco-adventure all while being a responsible guardian of the earth for all those future generations.

In short, green tourism is the future of the travel industry. Travelers can align their preferences to the affirmation of sustainability in Accor airline and hospitality and make a remarkable difference to the tourism industry’s footprint on the world.