With 600 million users, X’s Linda Yaccarino doubles down on dismissing journalism
Linda Yaccarino continues to cast X as the anti-media media company — a disruptive alternative to what she and Elon Musk believe is the dusty, broke fourth estate.
It’s a contentious claim, especially in an era when President Donald Trump is once again at war with the press. But sitting for a fireside chat with Anthony Pompliano, creator of From the Desk of Anthony Pompliano, on X at Possible this afternoon in Miami, Yaccarino insisted the platform’s (self-reported) numbers back her up.
According to the platform’s CEO, X has nearly amassed 600 million monthly active users (MAUs) globally — a small increase on the 586 million MAUs that were reported in X’s own tools in January, but not a huge increase on the 570 million MAUs X claimed it had reached back in September 2024.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Related Knowledge Center: Social media
Social media platforms are the source of news for millions of people — and they have a fraught and ever-shifting relationship with the enterprises that provide that news.
The TikTok ban | The Meta-FTC trial
Related Knowledge Center: Information integrity
In an increasingly fractured media landscape, truth has been a casualty in the public discussion. Coverage has been warped by the business needs of struggling news organizations, and a significant segment of the public relies on bad-faith outlets that are little more than propagandists. While fact-checking has become routine, some organizations are exploring other ways to combat the trends. And misinformation spewed by AI-driven chatbots has become more of a feature than simply a bug.
Fact-checking and its detractors