25 public media stations to begin training in Advanced Digital Transformation Program

Twenty-five public media stations from across the country will begin training this week in the new 2025 Advanced Track of the second phase of the Digital Transformation Program (DTP), delivered by the Poynter Institute.

The DTP, designed in partnership with and funded by the Corporation for Public Broadcasting (CPB), educates and coaches public media leaders on the best strategies and tactics to transform their organizations’ digital operations to meet the evolving needs of local audiences. The Advanced Track, for stations that have completed a previous digital transformation program, will help stations deepen their digital capabilities. The goals include greater growth by increasing audience engagement, enhancing revenue from digital platforms, and advancing data and analytic skills to understand local audiences’ behaviors and preferences.