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In 2020, Instagram Projected Billions in Lost Revenue to TikTok

The Information · Kalley Huang · last updated

The amount of time Instagram users spent on the app’s feed and Stories feature in the second half of 2020 was expected to fall 5% short of projections prepared a year earlier, thanks to stiff competition from TikTok, according to an analysis prepared for Meta’s board that was shown on the fourth …

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