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10 years later, this local news site is still climbing — and claiming big numbers

Poynter · Sophie Endrud · last updated

Tabloid newspapers have used snappy headlines, punchy leads and enticing photos to hook readers for more than a century. What if local news adopted that formula?

Michael White had that thought 10 years ago when he founded Greater Long Island, drawing on his background at the New York Post and the Daily News.

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